Since Hermes took over the space where Luca Luca used to be on Madison Avenue and 62nd Street, this huge orange box has been calling our attention.
It was about time we took some shots. Honestly, we love how this big colorful structure relates to the buildings next door. Orange and brown go so well together.
An urban intervention indeed, temporary and with obvious commercial and promotional reasons of course. But still impressive.
Who can resist an orange box anyhow?